The Sentiment Audit shows per-topic brand sentiment across the personas in your project and the AI models they ask. It's available on the Pro plan.
Where do I find the Sentiment Audit?
The Sentiment Audit lives under Monitor in the left navigation, inside a project's Visibility Audit (formerly known as a report).
How does the Sentiment Audit run?
The Sentiment Audit reruns automatically with your project's subscription schedule. It can't be run manually or outside of that schedule. When a run does fire, it typically takes from about 30 seconds to a few minutes, and the page updates live as results come in.
What views are available?
- Themes: recurring themes in how the models talk about the selected brand, grouped into Pros, Cons, and Caveats, each with a count. Click a theme to see the questions behind it.
- Topics: a bubble chart placing each topic by sentiment (vertical) against visibility (horizontal), with bubble size showing the number of sentiment questions behind it. Click a bubble to see the questions behind it.
- Persona × Topic, Model × Topic, and Stage × Topic: heatmap-style tables showing sentiment on a -1 to 1 scale (red is negative, green is positive), averaged across the dimension not shown, with each cell noting how many observations it's based on. Click a cell, row, or column header to filter the questions below to that slice.
How do I see the underlying questions and answers?
The Sentiment Audit has its own Conversations page, reached from Conversations under Sentiment Audit in the left navigation. This is separate from your Visibility Audit's Conversations page: each one shows only the questions and answers behind its own audit.
On this page, you can filter by Topic, Persona, Model, Stage, and Theme, and a running count at the top shows how many questions and answers currently match your filters.
Above the individual questions, a topic breakdown shows the sentiment score for each topic across every model included in your project, plus an overall row.
Below that, each individual question is listed with the persona who asked it, its topic, and its buyer-journey Stage (for example Product / Vendor Aware or Evaluation / Decision), along with every model's sentiment score for that question. Click any model's score to open its full response in a panel next to the question.