The Technical Audit (formerly the Page Audit) evaluates how well a page is structured for AI-generated search results. It gives your page an AI Optimization (AIO) Score, a breakdown of key optimization categories, and actionable steps to improve your visibility across AI platforms like ChatGPT, Gemini, Claude, and Perplexity. Your homepage is scored by default, and you can run the Technical Audit on other URLs too.
What does the AI Optimization page measure?
- AI Optimization Score (AIO): your overall score, reflecting how AI-friendly the page is. A higher score means the page is well-structured and easier for AI models to interpret and reference in search results.
- Structured data: whether the page provides structured data (like product or organization markup) that AI can parse. A low score may indicate missing or incomplete structured content.
- Page layout: the organization of headings, sections, and navigation elements. A clear, consistent layout helps AI models understand and follow the page's structure.
- Schema markup: how well the page uses schema to define and describe content. Good schema boosts AI visibility by helping models extract product names, brands, categories, and page types.
- Navigation: the simplicity and clarity of your site navigation. Clean menus and link structures help AI models map your pages accurately.
- Content balance: how well you blend descriptive content with promotional material. Too much marketing copy and too little substance may reduce AI understanding.
- Metadata: whether you use proper meta titles and descriptions. These help AI models categorize your pages and associate them with relevant AI responses.
How do I use this?
- Use the recommendations under each category to improve the page's AI readability.
- Run the Technical Audit again on the page after making changes to track improvements.
- Monitor how your brand appears in AI search results over time.