AKA: Perplexity AI, Sonar
Perplexity AI is a conversational search engine developed by Perplexity AI, Inc. Perplexity AI is an AI-powered search engine that combines large language models with direct web searches to generate real-time, sourced responses. Unlike traditional chat models, it actively fetches data to refine its answers.
As of late 2024, Perplexity AI has begun experimenting with advertising on its platform. The company has introduced ads in specific areas, such as follow-up questions related to user queries and video ads displayed separately on the right-hand sidebar. These advertisements are clearly labeled as “sponsored,” and the AI-generated answers to these sponsored questions are not influenced or written by the sponsoring brands. 
Perplexity AI has also been in discussions with major brands like Nike and Marriott about developing a new advertising model. This model allows brands to bid for “sponsored” questions featuring AI-generated answers approved by the advertisers. The company aims to implement this system by the end of the year, targeting premium brands. 
Where Users Find It:
- Perplexity.ai (web and mobile apps)