The Improvement Wizard turns your latest Visibility Audit (formerly known as a report) into a clear, prioritized action plan. It tells you exactly what to do next and why, so your team can focus on changes that improve AI visibility.
This feature bridges the gap between insight and action.
By highlighting content gaps, technical issues, and external authority, the Wizard helps teams take confident, measurable steps to boost AI visibility, with no guesswork needed.
If you're wondering “what should we do next?”, the Wizard has the answer.
What does the Improvement Wizard do?
After your Visibility Audit or Snapshot Audit runs, the Improvement Wizard analyzes your results and highlights the highest-impact opportunities to improve how AI models understand and recommend your brand.
It organizes next steps into three core areas that directly influence LLM visibility.
To visit the wizard, click Improve my visibility under the Brand visibility card near the top of your Visibility Audit or Snapshot Audit.
What are the 3 ways to improve AI visibility?
These three areas are sometimes called the Levers of Influence.
1. Generate content to address your weak areas
AI models can only recommend what they understand. If your visibility is low for certain personas or topics, it often means the models lack sufficient, clear, structured information about your brand.
The Wizard identifies where competitors are outperforming you and guides you to:
- Create targeted content for high-impact personas and topic gaps
- Focus on questions with strong AI search demand
- Generate content that models are more likely to retrieve and cite
- Improve existing content
- Add content designed to improve specific URLs on your site
This is usually the fastest way to improve visibility.
2. Optimize the technical elements of your site to make it LLM friendly
Even strong content can be invisible if your site is difficult for LLMs to parse. The Wizard points you to technical improvements uncovered in your Technical Audit, such as:
- Crawlability and structure issues
- Missing or hard-to-extract content
- Pages that aren't being cited despite relevance
These fixes make it easier for models to understand, reuse, and reference your site.
3. Strengthen your citations
AI models rely heavily on trusted third-party domains when forming recommendations. The Wizard helps you:
- See which external domains are influencing AI responses
- Identify where competitors are earning citations
- Build a focused outreach or third-party content partnership plan
Increasing authoritative third-party references reinforces your brand's credibility inside AI models.
How does the Wizard help teams move faster?
The Improvement Wizard is built for action:
- Prioritizes steps based on impact, not theory
- Explains why each recommendation matters
- Links directly to the tools needed to act (Content Generation, Technical Audit, Citations)
- Helps teams align quickly without AI search expertise
Instead of guessing what to fix, you get a clear roadmap.
When should I use the Improvement Wizard?
Use it at the following times:
- Right after running a Visibility Audit or Snapshot Audit
- When visibility scores are low, and you're unsure where to start
- When you need to justify the next steps to stakeholders
- As a recurring guide for ongoing AI optimization work