The Improvement Wizard turns your latest Gumshoe visibility report into a clear, prioritized action plan. It tells you exactly what to do next and why. So your team can focus on changes that improve AI visibility.
This feature bridges the gap between insight and action.
By highlighting content gaps, technical issues, and external authority, the Wizard helps teams take confident, measurable steps to boost AI visibility—no guesswork needed.
If you’re wondering “what should we do next?”, the Wizard has the answer.
What the Improvement Wizard Does
After a report runs, the Improvement Wizard analyzes your results and highlights the highest-impact opportunities to improve how AI models understand and recommend your brand.
It organizes next steps into three core areas that directly influence LLM visibility.
To visit this wizard, click on "Improve My Visibility" under your Brand Visibility Score on the main report page, near the top.
The 3 Ways to Improve AI Visibility
Read about these "Levers of Influence" here.
1) Generate Content to Address Weak Areas
AI models can only recommend what they understand. If your visibility is low for certain personas or topics, it often means the models lack sufficient, clear, structured information about your brand.
The Wizard identifies where competitors are outperforming you and guides you to:
- Create targeted content for high-impact personas and topic gaps
- Focus on questions with strong AI search demand
- Generate content that models are more likely to retrieve and cite
- Improve existing content
- Add content designed to improve specific URLs on your site
This is usually the fastest way to improve visibility.
2) Optimize the Technical Elements of Your Site
Even strong content can be invisible if your site is difficult for LLMs to parse. The Wizard points you to technical improvements uncovered in Page Audits, such as:
- Crawlability and structure issues
- Missing or hard-to-extract content
- Pages that aren’t being cited despite relevance
These fixes make it easier for models to understand, reuse, and reference your site.
3) Strengthen External Sources and Citations
AI models rely heavily on trusted third-party sources when forming recommendations. The Wizard helps you:
- See which external domains are influencing AI responses
- Identify where competitors are earning citations
- Build a focused outreach or 3rd party content partnership plan
Increasing authoritative third-party references reinforces your brand’s credibility inside AI models.
How the Wizard Helps Teams Move Faster
The Improvement Wizard is built for action:
- Prioritizes steps based on impact, not theory
- Explains why each recommendation matters
- Links directly to the tools needed to act (Content Generation, Page Audits, Sources)
- Helps teams align quickly without AI search expertise
Instead of guessing what to fix, you get a clear roadmap.
When to Use the Improvement Wizard
Use it:
- Right after running a visibility report
- When visibility scores are low, and you’re unsure where to start
- When you need to justify the next steps to stakeholders
- As a recurring guide for ongoing AI optimization work
You may also be interested in these Help Center articles.