AI search is rapidly changing how people find and trust information. Instead of clicking through traditional search results, users increasingly rely on AI-generated summaries and conversations to answer their questions.
If your brand isn't visible in those conversations, you may be left out entirely, even if your website ranks well in standard search. AI visibility determines whether models like ChatGPT, Gemini, and Perplexity reference your brand when users ask about your industry, product category, or competitors.
Improving your AI search visibility ensures your brand is discoverable, accurately represented, and part of the answers customers see first.
How do I know where I stand?
Your Visibility Audit's Competitive Leaderboard shows exactly where you rank against competitors in AI answers, by mentions and visibility. That is the fastest way to see whether your brand is currently part of the conversation or missing from it.