Gumshoe monitors multiple AI models to show how your brand appears in AI-generated search results across different platforms. Each model has its own way of sourcing information, interpreting context, and generating answers, which is why visibility can vary so much from model to model.
By tracking these differences, Gumshoe helps you understand how your brand is interpreted across the AI landscape and where you may need to improve.
Which model families does Gumshoe track?
Gumshoe tracks model families across the major AI providers, including Anthropic, DeepSeek, Google, Google Search AI Overviews, OpenAI, Perplexity, and xAI.
Where do I see details about each model?
The specific models available, and details about each one, live on your project's Settings page, under Audit settings, in the Model families section of your Visibility Audit (formerly known as a report). Hover over the question mark next to any model to see:
- Overview: what the model is generally used for and how it approaches answers.
- Primary Audience: who typically uses that model.
- Audience Size: a relative sense of how widely that model is used.
- Live Web Search: whether that model pulls from the live web when answering, or relies on its training data alone.
- Learn More: a link to the model provider's own page for further detail.
Because specific models and their versions are updated frequently, these tooltips are the most current source of truth. This article intentionally doesn't list model versions, so you're never looking at information that's already out of date.
Why does model coverage matter?
Each AI model sees your brand a little differently. By understanding how these models evaluate and cite your content, you can:
- Identify which models favor your brand (and which don't).
- Adjust your content strategy to match how each model pulls and interprets data.
- Improve performance in both AI-generated answers and traditional search summaries.
Gumshoe makes it easy to track visibility across models, so you can stay ahead no matter where your audience searches.