Gumshoe.ai evaluates your brand's performance against competitors by analyzing mentions and context across AI models, highlighting where you can improve your competitive position. Competitive analysis isn't a side feature bolted onto a visibility score. It's built into how Gumshoe measures your brand intelligence from the start.
Where do I see how I stack up against competitors?
Every time you run a Visibility Audit or Snapshot Audit, the direct competitors you've selected are highlighted right alongside your brand in the Competitive Leaderboard. Instead of guessing at your position, you get a clear, side-by-side view of exactly how often you and your competitors show up in AI answers, and where the gaps are.
Can I compare more than just mentions?
Yes. The Sentiment Audit goes beyond counting mentions to show you how your brand and your competitors are actually being described. Being mentioned isn't the same as being recommended, and reviewing your competitors' sentiment results alongside your own shows you whether the tone favors you, favors them, or is split, so you know exactly where to focus.
Why is this more accurate than a simple prompt comparison?
Gumshoe runs its analysis through multiple personas, the different types of customers who actually ask AI models about your category, not just a single generic prompt. Real people don't all ask the same way, and AI models don't always answer the same way twice. Comparing your brand and your competitors across a range of realistic personas gives you a far more complete, more authentic picture of your competitive position than a one-size-fits-all comparison ever could.