Yes. A Visibility Audit (formerly known as a report) shows exactly where your brand stands against competitors in AI answers, and Gumshoe turns those gaps into recommendations you can act on. You get more than a scoreboard: you get a prioritized set of moves to close the distance where competitors are ahead and to defend the ground you already own.
Where do the recommendations come from?
Gumshoe draws recommendations from several places in your Visibility Audit:
- The Competitive Leaderboard ranks your brand against competitors by mentions and visibility, so you can see who is ahead and by how much.
- The visibility heatmaps break that down by persona and topic, so you can pinpoint the specific audiences and questions where competitors pull ahead.
- The Technical Audit turns those gaps into a prioritized list of fixes for your site, ordered from most impactful to least.
- The Content Audit surfaces content opportunities, grouped into content gaps, weak relevance, poor discoverability, and positions worth defending where you are already strong.
What should I tackle first?
Seeing everything that could improve is not the same as knowing what to do next. Gumshoe leads with the single move that will gain you the most visibility rather than handing you a list of everything at once. The Technical Audit ranks its fixes by impact, and the “Improve my visibility” button on your Visibility Audit points you to the highest-value next step. Start there, work down from the top, and your effort always goes where it moves the needle most.
How do the recommendations add up to a plan?
Every recommendation maps to one of three levers for AI visibility:
- Technical: make your site easier for AI to crawl and read, through structure, rendering, and structured data.
- Content: close gaps, improve relevance, and make your content easier for AI to find.
- External Influence: earn citations and mentions from trusted third-party domains.
Pick a lever, make the change, and let your next scheduled run show whether the gap to your competitors narrowed.
Pro tip: your recommendations get more valuable over time. Because your Visibility Audit runs on a regular cadence, each run shows whether your latest moves are gaining ground on competitors. Keeping it running is what turns a single result into a trend you can steer by.