Brand intelligence means understanding how the market sees, describes, and recommends your brand. That kind of insight has traditionally lived in expensive, enterprise-focused platforms built for social and web monitoring. But the buying journey has moved into AI answers, where people now ask models what to buy and who to trust. Gumshoe brings full brand intelligence to that new surface: not just whether AI mentions you, but who sees you, why you are recommended, how you are perceived, and what to do about it, tracked continuously.
Most tools that watch AI search stop at a single question: are you mentioned. Gumshoe goes several layers deeper.
How do you show up in AI answers?
This is the foundation: where your brand appears when AI models answer questions in your category.
- Your Visibility Audit (formerly known as a report) measures how often and how favorably AI models mention your brand across every major model.
- Model visibility breaks that down model by model, so you can see where you are strong and where you are absent.
- The Competitive Leaderboard ranks you against the competitors AI actually names alongside you.
- A Pulse Audit runs on a lighter cadence between your deeper audits, so you catch movement as it happens.
Who sees your brand?
Visibility is not one number for everyone. Different buyers ask AI different questions and get different answers. Gumshoe builds AI personas that reflect your real audience and measures your visibility for each one. Persona Analysis shows which audiences see you most, which ones competitors own, and where you have room to win a specific buyer. This persona dimension is what turns a visibility score into brand intelligence: you learn not just that you are seen, but by whom.
Why are you recommended, and how are you perceived?
This is the layer basic monitoring never reached: the reasons behind the mentions.
- Product perceptions surfaces the themes and buying criteria AI models attach to your products, in the models' own words, so you can see what you are known for and where perception gaps exist.
- Buyer criteria analysis shows which topics and criteria drive visibility across your audience.
- The Sentiment Audit looks at not just whether AI mentions you, but how.
- Citations show which sources AI leans on when it talks about your category, so you know what is shaping the story.
What do you do about it?
Insight only matters if you can act on it. Gumshoe closes the loop.
- The Technical Audit scores how well your pages are structured for AI to find, read, and cite, with specific fixes.
- Content tools help you find the gaps and create content built for an AI audience.
That is the difference between monitoring your brand and improving it.
What makes Gumshoe different?
- Built for AI answers, not social feeds or classic web search, which is where buying decisions are increasingly made.
- The persona dimension, so you see your brand the way each of your real audiences does.
- Every major AI model, watched continuously, so you track change over time instead of guessing from a one-time look.
- Accessible pricing that scales with you, so brand intelligence is not locked behind an enterprise contract.
To see what each plan includes, visit the pricing page: https://gumshoe.ai/#pricing. For a walkthrough or to talk through your use case, email sales@gumshoe.ai.