Gumshoe works by testing leading AI search platforms like ChatGPT, Google Gemini, Perplexity, and Anthropic. It analyzes how often and in what context your brand is mentioned in AI-generated responses.
Using these insights, Gumshoe generates reports on brand visibility, share of voice, and competitive ranking. The platform also identifies which sources are being cited by the models, so you can understand and influence your presence in AI search results.
As new AI tools emerge, Gumshoe expands its coverage and updates its optimization recommendations to help brands stay visible and competitive in the evolving AI landscape.
In addition to running platform diagnostics, Gumshoe is actively investing in research and development to stay at the forefront of AI search behavior. Our team continuously tests how different models surface brand content, validates recommendations through real-world query analysis, and refines optimization strategies to ensure every insight is accurate and actionable.