Improving your brand’s visibility in AI search is no longer about guesswork. With Gumshoe, you can measure exactly where you stand today and take clear, targeted actions to improve.
Unlike traditional SEO, AI visibility isn’t driven by keywords alone. It depends on context, credibility, and clarity. Gumshoe reports surface the gaps holding your brand back, and our three levers provide the practical paths to close them, so your brand shows up where it matters most.
Step 1: Measure with a Report
Start by running a Gumshoe report. This gives you a visibility baseline:
- Which personas see your brand in AI-generated answers?
- Which topics are your brand mentioned for or missing from?
- Which AI models and sources surface your brand?
This measurement step ensures you’re not guessing. You’ll see exactly where your brand appears (and doesn’t) in AI search.
Step 2: Take Action with the Three AIO Levers
Once you know your baseline, you can act. Gumshoe’s Actionability framework is built around three levers that consistently move visibility:
Third-Party Content
- Appear in the places AI already trusts (media sites, directories, reviews, industry roundups...).
For more information, click here.
Technical Improvements
- Make your site easier for AI models to parse.
For more information, click here.
First-Party Content
- Publish content on your own site that mirrors the way people actually ask questions.
- Train AI Models to properly represent your brand in interactions with customers.
To learn more, click here.
Step 3: Measure Again
After you’ve taken action, run a fresh report. You’ll see whether your visibility improved with the personas, topics, and models that matter most. Over time, repeating this cycle builds compounding visibility gains.