Improving your brand's visibility in AI search is no longer about guesswork. With Gumshoe, you can measure exactly where you stand today and take clear, targeted actions to improve.
Unlike traditional SEO, AI visibility isn't driven by keywords alone. It depends on context, credibility, and clarity. Your Visibility Audit (formerly known as a report) surfaces the gaps holding your brand back, and our three levers provide the practical paths to close them, so your brand shows up where it matters most.
Step 1: Measure your baseline
Start by setting up a project and running your Visibility Audit. This gives you a visibility baseline:
- Which personas see your brand in AI-generated answers?
- Which topics is your brand mentioned for, or missing from?
- Which AI models and citations surface your brand?
This measurement step ensures you're not guessing. You'll see exactly where your brand appears (and doesn't) in AI search.
Step 2: Take action with the three levers
Once you know your baseline, you can act. Gumshoe's framework is built around three levers that consistently move visibility:
External influence
Appear in the places AI already trusts, like media sites, directories, reviews, and industry roundups. Earning mentions on these third-party sites builds the external credibility AI models rely on when forming recommendations.
Technical
Make your site easier for AI models to parse. Fixing crawlability, structure, and other technical issues (surfaced in your Technical Audit) helps AI understand and reuse your content.
Content
Publish content on your own site that mirrors the way people actually ask questions.
Help AI models learn to accurately represent your brand through the content you publish.
Step 3: Measure again
Once your next Visibility Audit run happens on your regular schedule, you'll see whether your visibility improved with the personas, topics, and models that matter most. Over time, repeating this cycle builds compounding visibility gains.