Yes. Comparing your brand to competitors is built into every Visibility Audit (formerly known as a report), and it goes well beyond a single overall score. Because Gumshoe measures visibility by persona, topic, and model, you can see where you lead, where you trail, and which audiences and questions each competitor is winning.
Where do I see how I rank against competitors?
The Competitive Leaderboard ranks you and your competitors side by side, with each brand's mentions and visibility and the trend versus your last run. It is the fastest read on who is ahead and by how much.
How detailed can the comparison get?
The visibility heatmaps let you pivot the comparison by Persona and Competitor, Topic and Competitor, and Model and Competitor. This is where you find the specifics: a competitor may lead with one persona or on one AI model while you lead with another, so you can see who is winning which audience rather than just who is ahead overall. You also choose which competitors you are compared against.
Who does AI see as my competitors?
Product Perceptions shows the top competing products AI names in the same responses as yours (co-mentions). This is the competitive set AI has effectively assigned you, which is useful because it may include rivals you were not tracking, or leave out ones you assumed you competed with.
How do I track competitor movement over time?
Trends plots visibility run over run for you and for each competitor, so you can catch shifts early. You might spot a competitor slipping in an area you can move into, or a competitor who has invested in their AI visibility and is starting to pull ahead of you. Either way you see it while there is still time to respond.
Is this useful even if I am not actively working on my AI visibility?
Yes. Even if you are not running a GEO or AI visibility program of your own, the competitive view works as an early-warning system. You will see when a competitor loses ground and opens an opening for you, and when one gains ground and becomes a threat, so you can decide when it is worth acting rather than being caught off guard later.
How do I act on what I find?
When you are ready to close a gap, the Technical Audit turns the findings into a prioritized fix list, so you can start with the single change most likely to move your visibility rather than trying to fix everything at once.