Gumshoe helps brands understand how AI search models perceive and present them by providing structured insights across multiple key areas. These insights help businesses track their presence in AI-driven search, benchmark performance, and optimize visibility.
Brand Visibility
See how often and in what context your brand appears in AI-generated responses. Gumshoe tracks brand mentions across search tools to help you measure exposure and presence in relevant topics.
Competitive Rank
Compare your brand’s visibility to competitors across AI models. Identify gaps, measure positioning, and track who’s winning in key categories.
Persona
Understand which audience segments are most likely to encounter your brand in AI-generated content, and how your messaging aligns with their intent.
Topics
Track which search topics, categories, and question types most frequently lead to your brand being mentioned.
Prompts
See the types of prompts or questions personas ask AI tools that could surface your brand. Use these insights to align your content and messaging more effectively.
Model Visibility
Find out which AI models mention your brand the most — and which ones don’t. Use this data to tailor your optimization efforts by platform.
Citations
Review third-party sources AI models rely on when generating responses that include your brand. Identify missed opportunities or reinforce high-authority sources.
Page Audits
Analyze and compare multiple URLs for AI Optimization performance. Gumshoe shows how each performs across models and where to make targeted improvements.