Gumshoe helps brands understand how AI search models perceive and present them by providing structured insights across multiple key areas. These insights help businesses track their presence in AI-driven search, benchmark performance, and optimize visibility.
What does brand visibility show me?
See how often and in what context your brand appears in AI-generated responses. Gumshoe tracks brand mentions across search tools to help you measure exposure and presence in relevant topics.
What does the Competitive Leaderboard show me?
Compare your brand's visibility to competitors across AI models. Identify gaps, measure positioning, and track who's winning in key categories.
What can I learn about personas?
Understand which audience segments are most likely to encounter your brand in AI-generated content, and how your messaging aligns with their intent.
What can I learn about topics?
Track which search topics, categories, and question types most frequently lead to your brand being mentioned.
What can I learn about prompts?
See the types of prompts or questions personas ask AI tools that could surface your brand. Use these insights to align your content and messaging more effectively.
What does model visibility show me?
Find out which AI models mention your brand the most, and which ones don't. Use this data to tailor your optimization efforts by platform.
What can citations show me?
Citations (formerly the Sources page) show the domains AI models cite when generating responses that include your brand. Identify missed opportunities or reinforce high-authority domains.
What does the Technical Audit show me?
Analyze and compare multiple URLs to see how well AI can crawl and read each page, including structured data and other technical factors. Gumshoe shows how each performs across models and where to make targeted improvements.
What does the Sentiment Audit show me?
The Sentiment Audit shows per-topic brand sentiment for your brand or any competitor, broken down by theme, topic, persona, model, and buyer-journey stage, all on a red-to-green scale with the underlying questions available at every level. It reruns automatically with your project's subscription schedule rather than on demand, so it stays a snapshot of sentiment as of your last scheduled run.