Starting a new Project takes a few minutes, and your first results start coming in as soon as you finish.
How do I create a Project?
- From your Workspace, open Projects in the left menu.
- Click Create a new project.
- Enter your brand's name or URL, then click Go.
From there you move through a short setup with four steps. Each step has its own article.
What are the four steps?
- Confirm your brand, geography, language, and product category. Check how AI models describe your brand and fix anything that is off, then set an optional location, a language, and a product category. These settings lock once the Project is created. See Step 1: How do I confirm my brand, location, language, and product category?
- Choose your plan. Pick Starter or Pro for this Project. See Step 2: Which plan should I choose when I set up a Project?
- Review your Personas and Prompts. See the buyer types AI models think are looking for a brand like yours and the questions each one asks, and decide whether to edit them now or after your first run. See Step 3: How do I review my Personas and Prompts?
- Select models and start your Project. Choose which AI models your Personas talk to, check your conversation total and monthly price, and start your Project. See Step 4: How do I select AI models and start my Project?
Why is there a pause between steps?
Gumshoe is doing real work in the background. Each step asks AI models about your brand, your category, and your audience, which is what makes your Personas and Prompts specific to you rather than generic. See What is Gumshoe doing behind the scenes while I set up my project?
What about Topics?
Topics are not part of setup. Gumshoe groups your Prompts into Topics automatically, and you can edit them once your Project exists.
Should I edit my Personas and Prompts before my first run?
It depends on your goals. Edits you make during setup are included in your first Visibility Audit. Edits you make afterward show up in your next monthly run.
- New to Gumshoe? Leave them as they are, so your first run shows how AI models see your audience on their own.
- Agencies: consider running the first Visibility Audit out of the box to show your client where they stand today.
- Brands that know their buyers well: edit during setup so your first run measures the audience you care about.
What happens after I start my Project?
Your first Visibility Audit and Pulse Audit start right away. After that, your Visibility Audit runs monthly and your Pulse Audit runs weekly on Starter or daily on Pro.
What should I do next?
Start with Step 1, where you confirm the brand details every later step is built on. See Step 1: How do I confirm my brand, location, language, and product category?