Gumshoe replicates real user behavior to collect authentic AI-generated brand insights, so what you see is what your customers see.
Rather than relying on assumptions, Gumshoe queries AI models directly, just like a real user would. The results we collect are the actual responses AI models generate in search, giving you a clear, bias-free view of your brand's visibility across platforms.
What does “accurate” mean in AI search?
Accuracy in AI search isn't objective. It's shaped by each model's training data, domain preferences, and interpretation logic. Many AI tools are designed to please the person posing the prompt, which can create overly positive responses when brands run searches for themselves.
Gumshoe eliminates this self-bias by simulating how a real consumer might search. This helps you understand how your brand is actually perceived, not just how it looks when you search it yourself.
Why does this matter for AI visibility?
Knowing how AI models interpret your brand is key to improving your visibility. Gumshoe:
- Reveals the real outputs generated by AI models, unfiltered and unbiased.
- Highlights the citations and prompts that trigger your mentions.
- Tracks model behavior over time so you can adapt your content strategy.
Improving your AI visibility depends on understanding how models read and respond to your digital presence. Gumshoe gives you that window, then helps you improve it.