Gumshoe identifies key topics, personas, and prompts by analyzing how AI models perceive and present your brand in search. Using a proprietary process, Gumshoe reverse-engineers AI-generated responses to surface the most relevant themes and audience segments connected to your business.
Rather than relying on traditional keyword-based methods, Gumshoe takes an AI-first approach. These insights show how AI interprets and associates your brand with certain personas, topics, and queries across models like ChatGPT, Claude, Gemini, and others.
While these results reflect how AI currently sees your brand, they may occasionally include inaccuracies—especially if AI models are referencing outdated or misaligned content. Gumshoe highlights these elements to help you improve visibility and relevance.
You can also customize and refine your topics, personas, or focus to align better with your actual offerings. These adjustments can significantly improve your AI Optimization Score (AIO) and your overall discoverability in AI search.