When you first run a Gumshoe report, you’ll notice that it generates topics, personas, and prompts automatically. One common question we hear is: “What prompts should I use?”
The short answer is: you don’t need to worry too much about them as long as the foundations of the report are accurate.
Take Time Setting Your Report’s Business Focus
Prompts are designed to reflect the kinds of questions your customers or prospects might ask in AI tools. But the real key to a good report is the Business Focus you choose at the start. The Focus defines the area/category of your business or market you want visibility into. Once that’s clear, Gumshoe automatically builds out the right prompts to explore that focus in depth. For instance, if you work at Nike, you might want to generate a report focusing on running shoes, as they represent a distinct category of your business.
Personas matter most
Each report includes a set of personas, the audience types most relevant to your market. Gumshoe provides starter personas for every report. We recommend:
- Keep them as-is unless you strongly disagree.
- Add more personas if there are additional roles or audience types you want covered.
- Remove personas only if they are completely irrelevant to your goals.
- Take the time to read and edit all Personas in your report.
By adjusting personas, you’re ensuring that Gumshoe generates prompts and analysis that reflect the voices of the people you care most about.
Minimal tweaking required
Once your focus and personas are set, the rest of the report (including prompts) will generate automatically. Gumshoe is designed so that you don’t have to spend time writing or perfecting individual prompts. With minimal adjustments, you’ll get a full picture of how AI models are presenting your brand and how to improve your visibility.
Conclusion
Don’t worry about writing the “perfect” prompts. Just choose the right focus, make sure the personas fit your goals, and Gumshoe will handle the rest.