In Gumshoe, personas serve as the lens through which AI simulates your audience. Limiting yourself to only one or two personas risks missing critical perspectives. That’s why we recommend at least six personas per report.
Adding enough personas ensures that your report accurately reflects the real diversity of your market, rather than just a single perspective. You’ll walk away with more actionable insights and fewer blind spots.
Why Having Six or More Personas is Best
- Different buyers, different journeys: A CMO, an event planner, and a first-time founder ask very different questions. Covering all of them gives you a complete view.
- Catch hidden risks: AI might recommend a competitor heavily to one persona (like procurement officers) even if you do well with another (like small business owners).
- Discover new opportunities: Sometimes your strongest visibility is with an unexpected persona you didn’t know AI models already associate with your brand.
- Better actionability: Having multiple personas makes it easier to decide where to double down (strengths) and where to improve (weaknesses).
Pro Tip: Balance your personas between core buyers (the ones you know you must win) and adjacent buyers (who could influence or recommend your brand). If you already have defined ICPs, try adding them to your report in addition to the automatically generated personas.