Topics are the themes that drive prompts in your Gumshoe report. Think of them as “buckets” of traditional SEO keywords. The Topics you choose shape which questions get asked and where your brand shows up.
Gumshoe will automatically generate strong Topics, but only you know your industry. Take a few minutes to review and edit them. After you review the Topics and Personas, the Prompts will fall into place without needing to review each one.
Remember, no AI Models share their real-world data. Topic generated by Gumshoe reflects what the models say are common or likely topics to come up related to the report's brand and Business Focus.
Best practices for Topics
- Follow the Report Focus. Only include Topics that serve as subcategories of the overall Business Focus of the report.
- Match your business. Choose Topics that reflect your products, services, or experiences.
- Think like your customers. Use everyday language, not just jargon (e.g., “tools to manage customer data” vs. “MDM solutions”).
- Cover discovery to usage. Include early research, purchase, and post-purchase questions.
- Mix broad and specific. Balance general categories with long-tail opportunities.
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Stay current. Run reports on a schedule to catch shifts in AI model answers or competitor positioning.