When your Visibility Audit (formerly known as a report) includes multiple AI models, you get a broader and more accurate picture of how your brand appears across the AI search landscape. Scheduling your Visibility Audit makes this insight even more powerful.
Why does scheduling matter when tracking multiple models?
- Consistency across models: AI models (like ChatGPT, Claude, Gemini, and Perplexity) update at different times and use different methods to generate answers. Scheduling ensures you can track how your brand's visibility shifts across each one.
- Catch model updates in real time: Some models release frequent updates that can dramatically change answers overnight. Regularly scheduled Visibility Audits help you spot these shifts immediately.
- Balanced perspective: No single model tells the whole story. Scheduling lets you measure patterns across many models over time, making your insights more reliable.
- Identify which models need more exposure to your brand: Over time, scheduled Visibility Audits reveal which AI models consistently recommend your brand, which are improving, and which need more focus.
- Models don't reveal user data: Since AI models don't share data on who uses them, there's no way to know which model your audience relies on most. Selecting more models in your Visibility Audit helps ensure you're covering all bases.
Why does this matter?
With many models in play, visibility can change quickly and not always in sync. By scheduling your Visibility Audit, you build a trendline across the AI ecosystem, giving you the clearest possible view of where your brand stands now and how it's shifting over time.
Pro tip: The more models you track, the more important it is to schedule your Visibility Audit. Otherwise, you'll only ever see a single, temporary read from each model.