A one-time Visibility Audit (formerly known as a report), like our Free Trial, gives you a single point-in-time read: how AI models recommend your brand right now. That's useful for a quick look, but it's also all you get. A repeating project on a subscription turns that one-time check into an ongoing, expanding toolkit, adding a Pulse Audit between full runs, vital additional audits to get a 3-dimensional perspective on what's happening.
What do I get beyond the Visibility Audit?
Every project is built around its Visibility Audit, but a subscription adds the rest of the toolkit:
- Visibility Audit: where you show up in AI recommendations versus competitors.
- Pulse Audit: a lighter check-in between your full audits (weekly on Starter, daily on Pro), so you catch a swing before your next full run.
- Sentiment Audit (Pro): measures how positively or negatively AI models talk about your brand versus competitors.
- Content Audit (Pro): evaluates your existing content against what AI models look for when forming answers and generates fresh content and edits to existing content for you with the push of a button.
- Content generation: AI-generated content recommendations based on your audit findings, to help close visibility gaps.
- Citations: which domains AI models cite when they mention your brand or competitors. Citation Audit (Pro) goes further, fetching data from the cited pages themselves to reveal the author, publisher, publication date, and other brands mentioned for each source.
- Technical Audit: checks your site for technical factors that affect whether AI models can find and use your content.
Together, these audits cover the four pillars of AI visibility: technical, content, citations, and sentiment. The Visibility Audit tells you where you stand across all of them. The rest of the toolkit is how you move the needle.
Why does running it on a repeating basis matter?
Your subscription is your schedule. Once you add a brand to a project and choose a plan, that plan determines how often the project and its audits run, and they run on their own from then on. You get a steady trend line instead of disconnected one-time reads, a predictable bill instead of a new charge every time, and you never have to remember to run anything. It turns AI visibility from something you check into something you monitor.
Should I put my whole brand on one plan?
Not necessarily. Since each project carries its own subscription, you can match the plan to how much a product category matters right now. A common setup: put your flagship or highest-priority product category on Pro, where you get the full audit lineup, and use Starter for secondary product categories or services that still deserve regular tracking, just not the whole toolkit yet.
For example, if you sell three product lines, you might run Pro for your primary product and Starter for the other two. As priorities shift, you can move a project to a different plan or add more projects. See our Help Center article on creating a second Visibility Audit for the same brand for how to set that up.
How does it all fit together?
Your Gumshoe account is organized simply. A company account holds one or more workspaces, a workspace holds your projects, and each project holds its audits. Your subscription is tied to the project, so each product category runs on the plan that best fits it.
Moving a brand into a project turns a one-time Visibility Audit into always-on brand intelligence: a repeating subscription that watches how your brand shows up across AI and how that changes over time. See this pricing page for what's included in each plan: https://gumshoe.ai/#pricing.