When building a Gumshoe report, it might be tempting to only include a few prompts for each persona. But to get the most accurate picture of your brand’s visibility, you’ll want 10 or more prompts per persona.
With fewer prompts, you risk basing your strategy on incomplete or misleading data. With 10+ prompts per persona, you’ll see the complete picture of what AI models are actually saying to your ideal customers.
Why 10 or More is Better
AI models don’t give the same answer every time. They vary depending on the question phrasing, intent, and context. By using a broader set of prompts, you:
- Cover natural variation: Different customers ask the same thing in different ways.
- Increase accuracy: More prompts mean a larger sample size and fewer skewed results.
- Find hidden opportunities: Some phrasings may trigger competitor mentions or reveal gaps you’d otherwise miss.
- Build trend value: Repeating reports with larger prompt sets makes trends over time more reliable.
Pro Tip: Use prompts that span different intent levels, from broad discovery (“What are the best X tools?”) to transactional (“Which provider offers X service in Y location?”).