Running a single Visibility Audit (formerly known as a report) once gives you a point-in-time view. Putting your project on a subscription builds a multi-dimensional timeline using different kinds of audits. Gumshoe shows visibility over time, so you can:
- Spot upward or downward shifts across personas, topics, and models.
- Correlate visibility spikes with actions you or competitors took.
- Show proof of improvement when your strategies work.
- Measure the impact on your visibility when AI models change or update.
Why it matters: without a timeline, you only know where you stand today. With trends, you see the bigger picture and can make more confident decisions. Without multiple audits measuring your brand's visibility with AI Models, you're only seeing part of the picture.