On the Topics & Prompts page, "Regenerate prompts" creates a new set of prompts for your existing topics. These new prompts apply only to future Visibility Audit (formerly known as a report) runs and do not affect any past results.
Running your Visibility Audit again without regenerating prompts reuses the existing prompts to measure updated visibility. Regenerating prompts lets you make changes and fine-tune your audit.
This article explains how regenerating prompts works, when to use it, and how it differs from running the same prompts again.
What are prompts in Gumshoe?
Prompts are the specific questions your personas ask AI models during a Visibility Audit run. Prompts are the queries the AI models respond to.
What happens when I regenerate prompts?
When you regenerate prompts from the Topics & Prompts page, Gumshoe creates a fresh set of questions based on:
- Updated topics
- Real-world search volume
- Current search trends and patterns
- The number of prompts you choose to generate
Key behaviors:
- Old prompts remain tied to your historical Visibility Audit runs.
- New prompts only apply the next time you run the audit.
- Your topics stay the same unless you change them.
You can choose precisely what to regenerate:
- Prompts for a single topic
- Additional prompts for a topic
- Every prompt in the audit
- Keep custom prompts untouched
Does regenerating prompts affect my past Visibility Audits?
No. A Visibility Audit is a point-in-time read. New prompts only affect audits you run after regenerating.
What does running my Visibility Audit again do?
Running your Visibility Audit again does not change your prompts. It simply runs:
- The same topics
- The same prompts
- The same persona set
- Against the AI models of your choosing
Run your Visibility Audit again when you want to measure:
- Visibility changes after content updates
- The impact of technical SEO improvements
- The effect of structured data updates
- New competitor movement
- General week-over-week or month-over-month trends
- Any time you want a fresh run using the same questions as the previous cycle
Why would I want to regenerate prompts?
Common reasons include:
- You updated your topics and/or personas: each topic generates its own prompt set. New or revised topics should result in new questions for the AI models to answer.
- Your topic has high AI search volume: high-interest topics often benefit from additional prompts rather than 10. More prompts mean broader real-world coverage.
- Your industry or category is evolving: if typical customer questions change or your product set expands, prompts may need to be updated.
Does regenerating prompts affect trend lines?
Historical trends are updated only when you run your Visibility Audit. If you changed prompts between the last run and the most recent one, the trend lines will be affected. Note internally when you made the change, as it may significantly affect your visibility score and trend graphs.
Keep in mind that changing both prompts and your website at the same time makes it hard to see which change caused the shift in visibility.
To keep timelines absolutely clean, rather than regenerating prompts in an older audit, create a new project or Visibility Audit with the new prompts while keeping the older one with the previous prompts.
Where can I regenerate prompts?
From the Topics & Prompts page in your Visibility Audit's left menu, you can:
- Regenerate all prompts ("Actions" in the top right corner, then Regenerate prompts)
- Regenerate prompts for a single topic
- Generate more prompts for a single topic
- Add a new topic and generate new prompts
You can also regenerate prompts from the Personas page. See our article on regenerating prompts for a persona for details.