Gumshoe runs Visibility Audits (formerly known as reports) at the base domain level. You cannot scope a Visibility Audit to a single landing page or subpage, for example google.com/chrome instead of google.com. Entering a deeper URL in the brand website field will not narrow the audit, because Gumshoe reads the base domain.
This matches how AI models behave. When someone asks a model for a recommendation, the model answers with a brand and usually points to the domain rather than one particular page.
How do I focus an audit on one product or service?
Set the product category or focus when you create the project. Each project is scoped to one brand, one product category, one location, and one language, so the category is what narrows the audit, not the URL.
To track several products or services for the same brand, create a separate project for each one.
How do I tell whether a specific page is being recommended?
Use the Mention Breakdown view:
- Open the Competitive Leaderboard
- Click your brand
- Open the Mention Breakdown tab
This shows the raw URLs the models used when recommending your brand, so you can see whether a specific subpage is coming up or only the broader domain.
How do I tell whether a model read a specific page?
Use the Citations page. It shows the exact URL and page an AI model consulted to answer the question it was asked, so you can confirm whether a model pulled information from a subpage.
Citations come from models that perform live web search and report their sources. Models answering only from training data do not return citations.
If you aren't on the Pro Subscription already, try it out. The Citation Audit provides a lot more information about the page itself without you having to leave the Gumshoe project.
Can I see which prompt led to a specific URL?
Yes. The Citations page and the Conversations page both show the persona, the prompt, and the model tied to each URL, so you can trace any cited page back to the exact question and audience that produced it.
The Mention Breakdown tab in the brand's page in the Competitive Leaderboard lists the exact URLs the models recommended to Personas.
What if I want a technical review of one page?
Run a Technical Audit. It analyzes a single URL, including a product or landing page, for schema, layout, metadata, and crawlability, and returns an AI Optimization Score with improvement guidance. Technical Audit is the page-level tool. The Visibility Audit stays at the brand level.