The Gumshoe Report Landing Page gives you a high-level overview of how often your brand is mentioned in AI-generated responses, what sources are driving those mentions, and how your visibility compares to competitors. This is the first screen you’ll see after your report finishes running. To watch a complete video guide to understanding your Gumshoe reports, click here.
You can explore several key sections that break down your AI visibility by theme, channel, or performance area.
Sections on the Report Landing Page:
- Brand Visibility Score
See how often your brand is mentioned overall, and how many responses featured any brand.
- Leaderboard (Competitive Comparison)
View your brand’s visibility rank compared to competitors included in the report.
- Persona Visibility
Learn which personas (customer types) see your brand most often in AI-generated responses.
- Topic Visibility
Understand which topics and themes are most often linked to your brand in AI summaries.
- Heatmaps
Identify how specific personas, topics, and models engage with your brand and your competitors.
- Sources
Review the websites AI models most frequently cite when recommending brands to personas regarding the topics in your report.
- Sources by Category
See which types of sites (e.g., business, education, news) are driving the most mentions.
- Model Visibility
Analyze which AI models mention your brand, and how frequently.
The Gumshoe Report Landing Page helps you orient yourself before diving deeper into the report’s analytics and optimization recommendations. Each section can be clicked for detailed analysis, so you can better understand where your brand stands and what steps to take next.
If you would like to skip ahead to a closer look at each section after clicking through it, visit this link.