The Persona and Topic Visibility sections reveal how AI models associate your brand with different types of customers (personas) and key industry themes (topics). This helps you understand where you are already showing up in AI responses and where you might need to improve.
Persona Visibility
This section shows which personas AI models most often link to your brand. A high percentage indicates strong alignment with a specific audience. Low percentages may suggest opportunities to strengthen content or visibility for that group.
Topic Visibility
This section outlines the topics where your brand appears in AI-generated answers. It reveals which subject areas your brand is currently associated with. Gaps in visibility may mean you need to optimize your content or site structure for better AI recognition in those areas.
How do I use this data?
- Maintain strength by aligning content with the personas and topics where you're already visible.
- Spot gaps in underrepresented personas or topics and update your messaging, FAQs, or source content accordingly.
- Use this data to refine your AI optimization strategy and boost visibility across different AI search tools.
If you notice gaps or underperformance, Gumshoe's Technical Audit recommendations can guide your next steps.