The Brand Visibility Score represents the percentage of AI-generated responses that included your brand when answering relevant questions. This score helps you understand how often your brand is mentioned in AI search responses compared to others, based on the topics and personas you've defined in your Visibility Audit (formerly known as a report).
A high score means your brand frequently appears in AI-generated answers, while a low score indicates limited brand recognition across models.
How do I use the Brand Visibility Score?
- Gauge overall AI search performance: Get a quick read of how visible your brand is across all models.
- Compare trends over time: Watch how your score changes as you optimize brand presence and your project keeps running on its subscription schedule.
- Spot opportunities for improvement: A low score might signal a need for more relevant content, structured data, or improved citations.
If your score is lower than expected, don't worry. Gumshoe's three levers for improving your AI visibility (technical improvements, content improvements, and social or third-party outreach) give you a framework for increasing visibility.