The Competitive Leaderboard shows how frequently your brand is mentioned in AI-generated content compared to other brands. It is the place in your report where you can see your competitive standing in AI search and identify which brands are outperforming you in visibility.
What will I see on the Competitive Leaderboard?
- Your brand's ranking position, based on visibility across all AI models.
- A mentions count and visibility percentage for each brand.
- A "View comparison" button on each brand row that opens a head-to-head breakdown of key differences between that brand and yours.
- A "View complete list" link to open the full list of every brand detected in the report.
How do I use the Competitive Leaderboard?
- Use the brand search field at the top of the full page to find a specific name.
- Click "View comparison" on any brand row to see a head-to-head comparison with your brand.
- Click "View complete list" to open the full page with every brand detected.
- Use the Competitor toggle on each line to identify the brands you want treated as direct competitors in this report.
- Filter the view down to just your selected competitors using the "Only show competitors" toggle at the top right.
- Identify competitors gaining more AI visibility than your brand and use that to prioritize where to push next.
For a deeper dive on comparing your brand with the competition, see our article on the competitor comparison pages, which explains how to interpret the results.
To read about the next section of the Gumshoe report dashboard, see our article on Persona and Topic Visibility.