The Conversations page gives you a deeper look into how AI models associate your brand with specific topics and personas, and how you stack up against competitors in actual AI-generated answers.
How do I access the Conversations page?
You can access the Conversations page by clicking on any row in your Visibility Audit (formerly known as a report) dashboard's Topic visibility tab, or the Persona visibility card under Brand reach.
What will I find on the Conversations page?
The Conversations page offers valuable insights. Use the page filters to narrow your view and enhance your understanding.
Filter this page by:
- Topics and personas: View visibility scores and average rankings showing how often your brand is mentioned for each persona or topic.
- Model comparison: Use the model dropdown to explore how each AI model (like ChatGPT, Claude, or Gemini) ranks your brand differently based on the same prompt.
- Brands mentioned: You can view all brand mentions or focus solely on your own for quicker insights.
View the conversation details:
- Click on any model below the prompt to expand the AI-generated answers.
- Switch between models to see how recommendations vary by platform.
- Use this data alongside your Technical Audit recommendations to take immediate action.
Please note that the answers shared by Gumshoe were generated by the AI models and have been condensed to include only the relevant information for each brand. As you may know, AI responses often contain a lot of extraneous details, and Gumshoe aims to filter out the noise, providing only what is necessary. At this time, the complete responses, including all extraneous content, are not available for sharing.
Does Gumshoe share the entire answer provided by the AI model?
Almost. If you've ever used an AI model, you probably know there's a lot of filler. Gumshoe extracts the most essential information from LLMs' answers.
How do I use this data?
- Spot patterns: Find out which personas or topics drive the most brand mentions, and which are underperforming.
- Compare brand mentions: See how often your competitors were recommended instead of you, and under what context.
- Adjust content strategy: Use this insight to guide FAQs, product pages, and campaign messaging that align with AI-driven conversations.
- Improve AI visibility: Identify where to strengthen your presence by expanding content or improving alignment with key personas or topics.
For more detail, see our Help Center article on how prompt history works.