Seeing a 0% visibility score in your Gumshoe report can be frustrating, but it doesn’t mean there's no hope. It’s often a sign that something in the setup needs adjustment. There are several ways to troubleshoot.
Check the Leaderboard for Duplicate Domains
Your brand might be competing with itself. If your company uses multiple domains (e.g., company.com, company.co, or sub.company.com), AI models might treat them as entirely separate entities. This can split your mentions across domains, which lowers your total visibility score.
Contact Gumshoe support to merge your domains in specific reports. This ensures your visibility score reflects your full AI presence.
Review Your Brand Description and Focus
Sometimes, the report is technically working, but the AI doesn’t fully understand what your brand does. This can lead to low or zero visibility, especially if the questions in the report don’t align with your brand’s stated focus.
For example, let’s say your brand publishes reviews and advice about the best cooking tools. But your report shows personas asking, “What are the best cooking tools?” and all results are physical product brands, like All-Clad or OXO.
Even if your site was cited as a source, you wouldn’t appear on the leaderboard, because the AI thinks you’re a publication with reference materials for tools.
Update your brand description to clarify your brand's role. For example:
❌ “We help people find great products.”
✅ “We offer expert reviews and buying guides for home cooks looking for the best cooking tools.”
Once you've set a more precise focus, ensure that the topics for your prompts are clear and specific to your brand's offerings.
Were the Personas and Topics Aligned with Your Brand?
Your report may include personas or questions that don’t match what your brand actually helps with. If none of the prompts reflect the kind of searches you want to be found for, you’ll likely get 0% visibility.
Double-check the Topics and Personas in your report setup. You can create a new report with a more focused set of prompts.
AI Models May Not Know Your Brand Yet
If your brand is new, rebranded, or hasn’t been mentioned on authoritative sites, the models may not yet be familiar with your identity. Use your report as guidance for improving your visibility.
Try creating reports on your brand's top competitors and design your content strategy accordingly.