Gumshoe used to work one report at a time: you ran a report, got a snapshot, and only saw your AI visibility when you remembered to run another one. Now your brand lives in a Project, an always-on subscription that bundles your audits and runs them automatically. You see the full picture every month, with lighter pulses in between, instead of a single point in time whenever you thought to check.
What is different about a Project?
A Project replaces the old one-off report with always-on coverage:
- A Project covers one brand across its focus, location, and language, not just a brand and a single focus.
- You get one predictable monthly price, instead of per-conversation pricing that moved your bill around every month.
- Your audits live together in one dashboard, instead of scattered across separate places.
- Your visibility is tracked automatically, instead of only when you remembered to run a report.
Why is a subscription better than running reports one at a time?
Your subscription is your schedule. When you put a brand in a Project and choose a plan, that plan sets how often the Project and its audits run, and they run on their own from then on. You get a steady trend line instead of disconnected snapshots, a predictable bill instead of per-conversation surprises, and you never have to remember to run anything. It turns AI visibility from something you check into something you monitor.
What do I get in a Project?
Every Project is built around your Visibility Audit (formerly known as a report) and adds the audits and features your plan includes:
- AI Visibility Audit: where you show up in AI answers versus competitors.
- Content Audit: what buyers ask versus what your site answers.
- Sentiment Audit: not just whether AI mentions you, but how.
- Citation Audit: where models source their answers, and who they cite.
- Technical Audit: whether AI bots can crawl and retrieve your content.
On top of the audits, a live Pulse runs weekly or daily to keep a real-time read between your monthly audits, and Citations shows which sites AI models cite when they answer. What is included at each level is on the pricing page.
How does it all fit together?
Your Gumshoe account is organized simply. A company account holds one or more workspaces, a workspace holds your projects, and each project holds its Visibility Audit and the rest of its audits. Your subscription attaches to the Project, so each brand runs on the plan that fits it.
Moving a brand into a Project turns a one-time report into always-on brand intelligence: a single, predictable subscription that watches how your brand shows up across AI and how that changes over time.