Heatmaps illustrate how visibility changes when you break down results by persona, topic, or competitor.
Heatmap Cell Values
Each cell in a heatmap contains three values. You can view them by hovering your mouse over them.
1 - Visibility
- Formula: brand mentions ÷ total conversations for that persona–topic combination.
- Definition: The percentage of answers that mention your brand.
2 - Mentions
- Definition: The number of conversations where your brand was explicitly named.
3 - Answers
- Definition: The total number of conversations for that persona–topic combination.
How These Numbers are Displayed
Each heatmap cell shows all three values when you hover your mouse over it.