The Conversations page is where you explore individual AI prompts, see how different models responded, and understand how your brand was ranked in each response.
This page is designed for hands-on exploration. It helps you move from summary metrics into the actual AI-generated answers behind your Visibility Audit (formerly known as a report).
How do I open the Conversations page?
You can access the Conversations page a few ways:
- Click Conversations in the left-side menu, under Monitor.
- Click on any row in the Persona visibility section of your Audit Dashboard.
- Click on any row in the Topic visibility section of your Audit Dashboard.
Opening it from a Persona visibility or Topic visibility row takes you straight to the underlying conversations that contribute to that visibility.
What does the top of the page show?
Rather than a scored summary, the top of the page shows a running count of questions, answers, and mentions across your Visibility Audit, along with an Edit competitors link so you can adjust which brands are tracked without leaving the page.
How do I filter the Conversations page?
Use the filters at the top of the page to narrow your view. You can filter by:
- Topics: Select a topic to focus on a specific area of intent and see which brands AI models recommend most often.
- Personas: Select a specific persona to see the questions AI models answered for that audience and how your brand performed.
- Models: Use the model filter to focus on one AI system at a time, such as ChatGPT, Gemini, Claude, or Google AI Overviews.
- Citations: Filter by citation to see which URLs and domains are appearing in AI-generated answers across your conversations.
- Competitors: Filter to show all brands mentioned or limit the view to specific competitors. You can add or change competitors directly from this page using the Edit competitors link.
You can also use the mention toggle to quickly switch between All mentions, Mentioned you, and Not mentioned. These filters can be combined to answer very specific questions, such as how a single persona interacts with a specific model on a particular topic.
How do I view AI answers?
Each row on the Conversations page represents a single prompt asked by a persona. Ranked brand icons show how each model answered, with a citation count and domain list beneath each model's row.
To explore further:
- Click a model’s name or icon to open its full response in a side panel, including a short explanation of why it ranked each brand where it did.
- Click the arrow on a prompt to open its Prompt history, which aggregates that exact question across every Visibility Audit run it appeared in, with Summary, Answers, and Trends tabs.
- Use "Copy prompt and responses" to copy the data, or "Generate content for this prompt" to start a content generation batch based on that exact question.
This makes it easy to see not just whether your brand appears, but why it appears and how it compares to competitors.
What should I do next?
Use what you see on the Conversations page to:
- Identify which prompts your brand already performs well on.
- Spot prompts where competitors consistently rank higher.
- Understand how different AI models interpret the same question.
- Decide which topics or personas are most worth optimizing next.
- Generate content directly from a prompt where your brand is underperforming.
The Conversations page is most useful when used as an exploration and decision-making tool rather than a scorecard.