The Conversations page is where you explore individual AI prompts, see how different models responded, and understand how your brand was ranked in each response.
This page is designed for hands-on exploration. It helps you move from summary metrics into the actual AI-generated answers behind your report.
How Do I Open the Conversations Page?
You can access the Conversations page in two ways:
- Click on any row in the Persona Visibility section of your Gumshoe Report landing page
- Click on any row in the Topic Visibility section of your Gumshoe Report landing page
Each click opens the underlying conversations that contribute to that visibility.
How to Filter the Conversations Page
Use the filters at the top of the page to narrow your view. You can filter by:
- Personas: Select a specific persona to see the questions AI models answered for that audience and how your brand performed.
- Topics: Select a topic to focus on a specific area of intent and see which brands AI models recommend most often.
- Models: Use the model filter to focus on one AI system at a time, such as ChatGPT, Gemini, Claude, or Google AI Overviews.
- Competitors: Filter to show all brands mentioned or limit the view to specific competitors. You can add or change competitors directly from this page using the Edit competitors link.
- Sources: Filter by source to see which URLs and domains are appearing in AI-generated answers across your conversations.
- Mentions: You can also use the mention toggles to quickly switch between viewing all mentions, only conversations where your brand was mentioned, or only those where it was not.
These filters can be combined to answer very specific questions, such as how a single persona interacts with a specific model on a particular topic.
How to View AI Answers
Each row on the Conversations page represents a single prompt.
To explore it further:
- Click on a prompt to expand the AI-generated answers
- Click on a model name or icon to view that model’s full response
- Switch between models to compare how rankings and recommendations differ
This makes it easy to see not just whether your brand appears, but why it appears and how it compares to competitors.
What to Do Next
Use what you see on the Conversations page to:
- Identify which prompts your brand already performs well on
- Spot prompts where competitors consistently rank higher
- Understand how different AI models interpret the same question
- Decide which topics or personas are most worth optimizing next
The Conversations page is most useful when used as an exploration and decision-making tool rather than a scorecard.