The Persona Report shows how AI models surface your brand for different audience types, revealing who sees you, where you’re winning, and why competitors appear instead in AI-generated answers.
Rather than treating visibility as a single score, this report breaks it down by persona, helping you understand how different user intents drive very different outcomes in AI search.
What the Persona Report Shows
The Persona Report answers three critical questions:
- Which audience types see your brand most often in AI responses
- Where competitors are favored instead, and by which personas
- Which brands are recommended to each Persona by specific AI Models
Each persona represents a real-world way people ask questions in AI systems, including their goals, constraints, and decision-making style.
How to Find the Persona Report
Below the Personas listed on the main page in your Gumshoe report, you'll see a blue button to click, labeled "View Persona Report."
Persona Visibility Report Walkthrough
Brand Visibility by Persona
At the top of the report, you’ll see your overall Brand Visibility, followed by a breakdown across individual personas.
Each persona tile shows:
- Visibility percentage for that audience type
- Which personas are strongest vs. weakest for your brand
This makes it easy to identify:
- Personas where you already resonate
- Personas where competitors consistently outrank you
- Personas that may require different content strategies
Explore a Persona
Clicking into a persona reveals what’s actually happening under the hood.
Inside a persona view, you’ll see:
Competitive Positioning
- Which competitors outrank you most often for this persona
- How frequently they appear compared to your brand
- Where competitive gaps are most pronounced
Top Sources
- The domains AI models rely on most for this persona
- Whether those sources are brand-owned, third-party, or competitor pages
- Patterns in what AI trusts for this audience type
Topic-Level Performance
Click on a Topic for more detailed information.
- How your brand performs across specific topics for this persona
- Which topics you rank highly for and which you don’t
Prompts Driving Results
- The most relevant prompts the persona asked on a specific topic
- How those prompts are driving AI Models recommedations
Competitive Ranking by LLM
Click on a competitor in the graph under the Topic you selected.
- See how AI Models rank your brand against competitors by prompt