If a brand appears more than once in the Competitive Leaderboard, it usually has multiple URLs being treated as separate entries, for example, a root domain and a subpage, or slightly different domain variations across models. The Brand aliases tab lets you merge those entries into a single canonical brand so its mentions are counted accurately.
Where do I find Brand aliases?
Open the Competitive Leaderboard from the left sidebar of any report, then open a brand report. Click “View comparison” on a competitor's row, or click anywhere on your own brand's row. The Brand aliases tab sits next to the Mention breakdown.
How do I merge duplicate entries?
- Click on the full Competitive Leaderboard and click on the “correct” version of the brand (for example, target.com rather than info.target.com).
- Select the Brand aliases tab.
- Use the “Alias Brand” dropdown to pick another URL that should be treated as the same brand (for example, info.target.com).
- Click “Create alias.” Repeat for any other variants you want to merge.
- Click “Apply changes.”
Once applied, all versions are grouped under the canonical brand across all runs of this report, so mentions are counted accurately both forward and backward.
When is this most useful?
This is especially useful for brands that appear under both a root domain and specific subpage URLs, or under slightly different domain variations across models.
Is this the same as renaming a brand?
No. Use Brand aliases when the same brand appears as more than one entry, and you want to merge them. Use the Customize tab when a single brand is showing under the wrong name, and you want to correct it. For an overview of the Competitive Leaderboard and brand reports, see How do I rename a brand that is labeled incorrectly in my reports?