AI models do not always refer to a brand by the name you would expect. The same brand can show up under a shortened name, a parent company, an old name, or a name a model invented. When that happens, you can set the correct name yourself, and it will display that way everywhere the brand appears across your company account.
Where do I change a brand's name?
You set a brand's name from its brand report, which you open from the Competitive Leaderboard. The control lives on the Customize tab, next to the Brand aliases tab. You can do this for a competitor or for your own brand.
How do I rename a brand?
- Open a Visibility Audit (report) and click Competitive Leaderboard in the left sidebar.
- Find the brand you want to rename. Click “View comparison” on a competitor's row, or click anywhere on your own brand's row.
- Select the Customize tab.
- The Canonical name shows the name the brand is currently stored under. Type the name you want to display in the Custom name field.
- Click “Save custom name.”
The brand now displays under the name you set everywhere it appears across your company account, including the Competitive Leaderboard and every report. This change applies only to your company account and does not affect what other Gumshoe customers see.
How do I know which name to use?
If you are not sure what to enter, open the Mention breakdown tab first. It shows the exact names and URLs AI models use for the brand, with a count for each. Pick the name that is most accurate or most widely used, then enter it on the Customize tab.
Who can rename a brand?
Only an Admin on your company account can set or change a brand's custom name. If you do not see the Customize tab or cannot save a change, ask an Admin on your account to make the update. See also: What Are the Team Member Roles in Gumshoe?
Is this the same as merging brand aliases?
No. Use Customize when one brand is showing under the wrong name. Use Brand aliases when the same brand appears as more than one entry, for example, a root domain and a subpage URL, and you want to merge them into a single brand. For more on aliases and the rest of the Competitive Leaderboard, see How do I merge a brand that appears more than once in the Competitive Leaderboard?