Persona Analysis takes a persona-first look at your AI brand visibility, showing how different buyer types encounter, evaluate, and perceive your brand across AI-generated conversations. It helps you understand where you are performing well, where competitors are favored, and what is driving those outcomes. Rather than treating visibility as a single score, it breaks visibility down by persona, so you can see how different user intents lead to very different results in AI search.
What does Persona Analysis show?
Persona Analysis answers three questions:
- Which audience types see your brand most often in AI responses
- Where competitors are favored instead, and by which personas
- Which brands are recommended to each persona by specific AI models
Each persona represents a real-world way people ask questions in AI systems, including their goals, constraints, and decision-making style.
How do I find Persona Analysis?
Open your Visibility Audit (formerly known as a report). In the Brand reach section, on the Persona visibility card, click "View persona analysis."
How do I read Brand Visibility by persona?
At the top of Persona Analysis, you will see your overall brand visibility, followed by a breakdown across individual personas.
Each persona tile shows:
- Visibility percentage for that audience type
- Which personas are strongest and weakest for your brand
This makes it easy to identify:
- Personas where you already resonate
- Personas where competitors consistently outrank you
- Personas that may require different content strategies
How do I explore a single persona?
Clicking into a persona reveals what is happening under the hood. Inside a persona view, you will see:
Competitive positioning
- Which competitors outrank you most often for this persona
- How frequently they appear compared to your brand
- Where competitive gaps are most pronounced
Top sources
- The domains AI models rely on most for this persona
- Whether those sources are brand-owned, third-party, or competitor pages
- Patterns in what AI trusts for this audience type
Topic-level performance (click a Topic for more detail)
- How your brand performs across specific topics for this persona
- Which topics you rank highly for and which you do not
Prompts driving results
- The most relevant prompts the persona asked on a specific topic
- How those prompts are driving AI model recommendations
Competitive ranking by LLM (click a competitor in the graph under the Topic you selected)
- See how AI models rank your brand against competitors by prompt