A Pulse Audit is a lightweight (or Snapshot), recurring check-in that tracks how your AI visibility changes between your full Visibility Audits (formerly known as a report). You may also hear it called a Snapshot Audit, since it runs at Snapshot scale: about half the size of a full audit, with fewer personas, topics, prompts, and models, which makes it fast and light. It runs automatically on a cadence that comes with your subscription, so you get a fresh read on your brand between the deeper, periodic Visibility Audits.
What's included in a Pulse Audit?
A Pulse Audit gives you the same core views as a full Visibility Audit, just at a smaller scale:
- AI-generated personas that reflect how models see your audience.
- Topics and prompts based on your focus and personas.
- A real run across multiple AI models.
- Your visibility score and the Competitive Leaderboard.
- Persona, topic, and model visibility breakdowns.
- Visibility heatmaps showing where you win and where competitors lead.
- Citations showing which domains AI models cite in their answers.
How is a Pulse Audit different from a full Visibility Audit?
A Pulse Audit is about half the size of a full Visibility Audit, so you get a real read at a smaller scale:
- A Pulse Audit runs across a subset of AI models. A full Visibility Audit runs across all major models, including ChatGPT, Claude, Gemini, Perplexity, and more.
- A Pulse Audit uses a smaller, fixed set of personas, topics, and prompts. A full Visibility Audit uses a larger set and lets you add your own.
- A Pulse Audit runs more often as a quick check-in, while the full Visibility Audit is the deeper read that runs on a longer cadence.
How do I get a Pulse Audit?
Pulse Audits are included with your subscription and run automatically on the cadence that comes with your plan. There is no manual or one-off run to trigger, and higher plans run them more often.
Is a Pulse Audit the same as the Free Sample?
No. When you create a new Gumshoe account, you get a Free Sample: a one-time audit, similar in size to a Pulse Audit, so you can see how AI models talk about your brand before choosing a plan. The Pulse Audit is the recurring check-in that comes with a paid subscription. They are similar in scale, but the Free Sample runs once and the Pulse Audit runs on a schedule.
How much does a Pulse Audit cost?
Pulse Audits are included in your subscription, so there is no separate charge for them, and the Free Sample on a new account is free. For current plans and what each one includes, see the pricing page.