Your Free Sample is a smaller, lighter version of a full Visibility Audit (formerly known as a report), and it is the best way to see Gumshoe in action. Upgrading turns that one-time free audit into ongoing visibility tracking, with more data, broader coverage, and the ability to track your progress over time. Self-serve upgrading is available today, right from your account.
Why upgrade?
Upgrading builds on your Free Sample and unlocks the full scope of a paid plan:
- More personas, topics, and prompts: keep everything in your sample and add more of the personas, topics, and prompts you actually care about.
- Your own personas and prompts: model the customers and questions that matter to you, from aspirational personas to new product lines, regional audiences, and buyer-journey stages.
- More AI model coverage: choose which AI models to run and cover more of them than the sample includes, up to what your plan allows.
- Scheduled runs: track your visibility over time and see how your brand trends, how competitors move, and whether your content investments are paying off.
- More editing control: edit any persona, topic, or prompt and refine your setup as you learn more about how your audience engages with AI.
What can I do with a paid plan?
Ongoing tracking is where real strategy lives. With a paid plan you can:
- Prioritize which topics to create content for, based on where competitors are outranking you
- Identify which sources and domains drive AI citations, so you know where to focus outreach
- Benchmark multiple product lines, regions, or audience segments side by side
- Report on AI visibility as a KPI alongside SEO, brand awareness, and other metrics
- Catch shifts in how AI models describe your brand before they become a problem
What carries over when I upgrade?
When you upgrade, your setup carries over rather than being replaced. Your personas, topics, prompts, product category, and location all stay in place, so you keep your setup work and build on top of it with more of everything. Nothing is lost.
How do I upgrade?
Upgrading is self-serve. Open your Free Sample project and look for the banner that reads "Unlock more features with subscriptions," then select "Upgrade this project." Or, from your Projects list, look for the project's "Upgrade now" link. From there, you'll choose your plan and your AI models, and see the full price before you confirm anything. For the full walkthrough, see the article How do I upgrade my project to a paid subscription bundle?
What will it cost?
You will always see your plan options and the price before you commit. For current plans and pricing, visit the Gumshoe pricing page.