Gumshoe includes a Location setting under the Focus step when creating a report. This feature enables you to tailor your report to the geographic region where your potential customers are located, resulting in more precise and relevant results.
What Does Location Do?
When you select a location (city, state, or country), Gumshoe asks AI models to simulate personas and prompts from that region. This helps you understand:
- How AI models recommend brands in your target market
- Which competitors show up most often in your area
- What local buyers are likely to ask when looking for solutions like yours
How to Set a Location
- Open the Focus step in the report wizard.
- Under Location, enter a city, state, or country that matches where your target customers are based.
- Click "Continue" to advance to the next step in building a report.
Pro Tip: Utilize multiple reports to compare data across different regions.
Can I change the Location in an Existing report?
Visit this article for detailed information on changing the location in existing reports: Can I change the Location in an Existing Gumshoe Report?
How do I Change the Language of Prompts and Answers in a Report?
Check out this article for details about using different languages: Can I Run a Gumshoe Report in Another Language?
Click here to learn about the next step in building your Gumshoe report.