After selecting your brand, Gumshoe gives you a chance to review and edit the brand name, website URL, and summary that AI models will use to evaluate your presence.
Edit Your Brand Name and URL
At the top of the page, if you’re logged in, you’ll see editable fields for your brand name and website. This is especially useful for brands that may be represented inconsistently across the web.
To update your brand name or URL:
- Click the fields you would like to edit.
- Update the text.
Edit the AI Summary Section
The Summary Section includes a short AI-generated description of your brand, based on how it’s perceived in search. Editing this summary helps ensure your report reflects your actual identity, voice, and product focus.
To edit the summary:
- Click the text field below the Summary Section.
- Modify the text or replace it to reflect your brand identity and offerings.
How to Save Your Changes
To save changes in all sections of this page, click "Continue."
The next step will be to define your report’s Focus. Learn more about the Focus section →