Your free sample is the best way to see Gumshoe in action. It's a real, working report, just a smaller one. Upgrading turns that one-time snapshot into an ongoing visibility strategy, with more data, deeper customization, and the ability to track your progress over time.
What does upgrading give me that the sample doesn't?
- More personas, topics, and prompts: Upgrading expands your sample. You keep everything in it and add more of the personas, topics, and prompts you actually care about.
- Your own personas and prompts: Model the customers and questions that matter to you, from aspirational personas to new product lines, regional audiences, and buyer-journey stages.
- More AI model coverage: Choose which AI models to run and see how your brand shows up across more of them than the sample includes.
- Scheduled runs: Track your visibility over time. See how your brand trends, how competitors move, and whether your content investments are paying off.
- More editing control: Edit any persona, topic, or prompt, and refine your report as you learn more about how your audience engages with AI.
Why does tracking over time matter?
AI visibility isn't static. Models update, content gets indexed, competitors publish, and your visibility shifts. A one-time sample tells you where you stand today. Scheduled runs show whether you're gaining or losing ground, and what's driving the change. That's where real strategy lives.
What kinds of decisions does upgrading support?
- Prioritizing which topics to create content for, based on where competitors are outranking you
- Identifying which sources and domains drive AI citations, so you know where to focus outreach
- Benchmarking multiple product lines, regions, or audience segments side by side
- Reporting on AI visibility as a KPI alongside SEO, brand awareness, and other metrics
- Catching shifts in how AI models describe your brand before they become a problem
What happens to my sample when I upgrade?
Nothing is lost. Upgrading expands your sample rather than replacing it. Your personas, topics, prompts, Analysis Focus, and geographic focus all stay in place, and you build on top of them with more of everything. You keep your setup work and gain room to grow.
How do I upgrade?
You'll find an upgrade option on your report page and in its Settings. Select it, add a payment method, and choose what to include. The exact steps after that can vary depending on your account, so just follow the prompts in the app.
How much does it cost?
You'll see your options and pricing before you commit. For full details, see our pricing page at https://gumshoe.ai/#pricing.