Gumshoe pricing is subscription-based, and each subscription is tied to a single project rather than your whole account. A project is one brand, focus, location, and language, along with its Visibility Audit (formerly known as a report) and the additional audits that come with it. Because subscriptions attach to projects, one company account can hold several subscriptions at once, and you only pay for the projects you actually run.
Please visit our pricing page: https://gumshoe.ai/#pricing for subscription details.
What does "per project" mean for what I pay?
Because each project has its own subscription, you can keep one workspace for your company and run a separate project for each product, market, or language you want to track. Every project has its own plan and its own bill, sized to its needs. Tracking two products under one company means two subscriptions. This is different from tools that bill per account, and it keeps your tracking clean while letting you invest more in the projects that matter most.
Which plans are available?
Gumshoe offers a Free Trial, a Starter plan, and a Pro plan, plus Enterprise options for larger teams and multi-brand programs. We also offer an agency partnership program with special perks.
The pricing page on our website shows each plan's price and the full list of what is included, and it is always up to date. Enterprise is custom, so email sales@gumshoe.ai, and we will design a plan that fits.
Does content generation cost extra?
Each paid plan includes a monthly amount of content generation, and Pro includes more than Starter. If you need more than your plan includes, additional pieces are billed individually beyond that allotment. Our content generation pricing article walks through how pieces are counted.
How do I start a subscription or get pricing help?
You can start a subscription when you create a brand new project, choosing your plan as one of the steps in the project setup wizard, so you'll see your options and the price before anything is billed. If you already have a free sample, a grandfathered repeating Visibility Audit, or any other project that isn't on a paid plan, you can put it on a paid plan directly from your account: look for the upgrade banner on the project or on your Projects list, then choose your plan and AI models, and you'll see the price before you confirm. A payment method needs to be on file either way. For current plans and prices, visit the pricing page.
For the full walkthrough on putting an existing project onto a paid plan, see the article How do I upgrade my project to a paid subscription bundle?
I already run a repeating Visibility Audit, so what happens to my pricing?
If your Visibility Audit was already scheduled to repeat before we launched subscriptions, you stay on your current pricing through the end of 2026 and keep running exactly as you are today. The newer features (Sentiment Audit, Pulse Audit, Citation Audit, and more) live on the subscription plans, so moving to a subscription is how you unlock them. You can upgrade right from the Visibility Audit itself, the same self-serve flow as any other project. Email support@gumshoe.ai or ask for a human in chat if you need help. If your Visibility Audit was not scheduled to repeat, you can set up a fresh one on the subscription plan that fits best.