Starter and Pro are Gumshoe's two subscription plans, and they cover different amounts of tracking and different audit types. Here's a full breakdown of what each one includes.
What does Starter include?
Starter is $99/mo and covers:
- A monthly Visibility Audit
- 8 personas (fixed)
- 10 prompts per persona (fixed)
- 6 models (fixed)
- 480 conversations included per billing period, with overages available beyond that at a per-conversation rate shown in the product before you confirm
- Weekly Snapshot Audits
- 10 Technical Audit runs per month
- 3 content generation pieces per month
Starter does not include Content Audit, Sentiment Audit, or Citation Audit. If your project needs more personas, prompts, or models than these fixed limits, Pro is the plan you'll be offered.
What does Pro include?
Pro starts at $299/mo and covers:
- A monthly Visibility Audit
- Personas: starts at 8, scales upward with your project
- Prompts per persona: starts at 10, scales upward with your project
- Models: starts at 6, scales upward with your project
- 480 conversations included per billing period, the same as Starter. If your persona, prompt, or model scaling pushes your actual conversation count above 480, the extra is billed as overage rather than included, and the rate is shown in the product before you confirm
- Daily Snapshot Audits
- 50 Technical Audit runs per month
- 10 content generation pieces per month
- Content Audit, Sentiment Audit, and Citation Audit, none of which are available on Starter
What do Content Audit, Sentiment Audit, and Citation Audit do?
- Content Audit: finds the content gaps costing you answers.
- Sentiment Audit: shows whether AI likes your brand, or sends buyers elsewhere.
- Citation Audit: helps you understand the content that influences AI.
What does Technical Audit do?
Technical Audit makes sure your site is readable to AI crawlers. It's included on both plans: 10 runs per month on Starter, 50 on Pro.
What if I need something bigger than Pro?
If your project needs more than Pro includes, Enterprise and custom options are available. Email sales@gumshoe.ai or visit the pricing page to talk through what fits.
Where can I see current pricing?
Visit the Gumshoe pricing page for the full breakdown and current prices.
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