Gumshoe doesn’t use the term “domain scan,” but depending on what you’re looking to do, you may be thinking of one of two features: a Visibility Audit (formerly known as a report) or a Technical Audit (formerly the Page Audit). Here’s how to tell the difference.
Are you trying to see how AI models talk about your brand?
That’s a Visibility Audit. A Visibility Audit runs your brand against a set of personas and prompts across multiple AI models, like ChatGPT, Gemini, Claude, and Perplexity, to measure how often and how favorably your brand is mentioned in AI-generated responses.
Every new account includes a free Snapshot Audit (formerly the free sample report). The Snapshot Audit is smaller than a full Visibility Audit, with a limited set of personas, prompts, and AI models, but it gives you a real look at how AI models currently talk about your brand.
Viewing audits you’ve already run is free.
Are you trying to analyze a specific page on your website?
That’s a Technical Audit. The Technical Audit analyzes a specific URL and gives it an AI Optimization Score based on factors like structured data, schema markup, page layout, metadata, and overall crawlability. The goal is to identify technical improvements that make your pages easier for AI models to find, read, and cite.
You can run a Technical Audit on any URL from within a Visibility Audit. Your homepage is audited by default, but you can add product pages, about pages, FAQs, or any other URLs you want to analyze.
How does pricing work for each?
Visit the Gumshoe pricing page for current plans and rates. If you have questions about pricing for your account, email support@gumshoe.ai or chat with us using the help widget on this Help Center.