Gumshoe used to work one Visibility Audit (formerly known as a report) at a time: you ran one, got a point-in-time read, and only saw your AI visibility when you remembered to run another. Now your brand lives in a Project, an always-on subscription that bundles your audits and runs them automatically. You see the full picture every month, with lighter Pulse Audits in between, instead of a single point in time whenever you thought to check.
What is different about a Project?
A Project replaces one-off Visibility Audits with always-on coverage:
- A Project covers a brand's focus, location, and language together, not just a brand and a single focus.
- You get one predictable monthly price on a plan, instead of paying for each one-off Visibility Audit on its own (the Custom option).
- Your audits live together in one dashboard, instead of scattered across separate places.
- Your visibility is tracked automatically, instead of only when you remembered to run one.
Why is a subscription better than running Visibility Audits one at a time?
Your subscription is your schedule. When you put a brand in a Project and choose a plan, that plan sets how often the Project and its audits run, and they run on their own from then on. You get a steady trend line instead of disconnected one-time reads, a predictable bill instead of a new charge every time you run a one-off audit, and you never have to remember to run anything. It turns AI visibility from something you check into something you monitor.
What do I get in a Project?
Every Project is built around your Visibility Audit and adds the audits and features your plan includes:
- Visibility Audit: where you show up in AI answers versus competitors.
- Content Audit: what buyers ask versus what your site answers.
- Sentiment Audit: not just whether AI mentions you, but how.
- Citation Audit: where models source their answers, and who they cite.
- Technical Audit: whether AI bots can crawl and retrieve your content.
On top of the audits, a Pulse Audit runs weekly or daily to keep a real-time read between your monthly audits, and Citations shows which sites AI models cite when they answer. What is included at each level is on the pricing page: https://gumshoe.ai/#pricing.
How does it all fit together?
Your Gumshoe account is organized simply. A company account holds one or more workspaces, a workspace holds your projects, and each project holds its Visibility Audit and the rest of its audits. Your subscription attaches to the Project, so each brand runs on the plan that fits it.
Moving a brand into a Project turns a one-time Visibility Audit into always-on brand intelligence: a single, predictable subscription that watches how your brand shows up across AI and how that changes over time.