Yes. Gumshoe tracks sentiment through the Sentiment Audit (Beta), available on the Pro plan. It's still in Beta, so we're continuing to refine it.
How is the Sentiment Audit different from a Visibility Audit?
A Visibility Audit purposely never mentions your brand by name in the prompts it sends to AI models. Instead, it asks each model an open-ended question, like which brand it would recommend, and ranks the brands mentioned in the response. That's useful for measuring whether models bring your brand up on their own, but it doesn't capture how a model actually feels about your brand.
The Sentiment Audit takes a different approach: its prompts ask about your brand by name, for example what a model thinks of it or how it compares to a specific competitor, to surface the model's actual opinion rather than a recommendation.
What does the Sentiment Audit show me?
The Sentiment Audit breaks results down several ways:
- Themes: recurring themes grouped into Pros, Cons, and Caveats, each with a count.
- Topics: a bubble chart plotting each topic by sentiment and visibility, with bubble size showing how many sentiment questions were asked.
- Persona x Topic, Model x Topic, and Stage x Topic views, so you can see how sentiment shifts across audiences, models, and buyer stages.
- A Questions list of individual answers with per-topic sentiment scores.
You can rerun the audit at any time, and results update live while the run finishes, usually 30 seconds to a few minutes.
What about rank?
Gumshoe also measures AI search rank alongside overall visibility, from the neutral, brand-name-free Visibility Audit prompts. While Visibility Scores show how frequently AI models mention your brand, Rank reflects how strongly a model recommends your brand when answering a specific question. When Gumshoe runs its analyses, it asks each model to rank the brands it includes in its responses, which is why you may see multiple brands listed in a single answer.
For example, your brand might have 90% visibility (which is excellent) but consistently appear in the 6th position within a model's ranked answers. That means the model recognizes your brand but doesn't consider it a top recommendation, signaling an opportunity to improve your positioning and authority.
You can view rank on the trends page in your Visibility Audit. Use the Model filter to see how each AI system ranks your brand compared to others.