Gumshoe does not currently track sentiment in AI-generated responses or Persona prompts, but it’s on our product roadmap. Our focus right now is on visibility and ranking, helping you understand how often and where your brand appears in AI search results across models like ChatGPT, Gemini, Claude, and Perplexity.
What we do track instead:
Gumshoe measures AI Search Rank alongside overall visibility.
While Visibility Scores show how frequently AI models mention your brand, Rank reflects how strongly a model recommends your brand when answering a specific question. When Gumshoe runs its analyses, it asks each model to rank the brands it includes in its responses. That’s why you may see multiple brands listed in a single answer.
For example, your brand might have 90% visibility (which is excellent) but consistently appears in the 6th position within a model’s ranked answers. That means the model recognizes your brand but doesn’t consider it a top recommendation, signaling an opportunity to improve your positioning and authority.
You can view Rank on the Conversation page. Use the Model filter to see how each AI system ranks your brand compared to others.