Note: The Content Audit feature in the Pro bundle does even more of the work for you, with much more specific guidance for your own website. Read more about it here.
Content generation turns the gaps in your Visibility Audit into ready-to-use content drafts. It's different from Content Audit, which prescribes specific recommendations tied to pages on your website. With content generation, you're in control of the target: a specific persona, a specific topic, both, or neither, and you can create content for your own website or for external channels like social posts. Because it's included on every Gumshoe plan, it gives you a way to act on what your Visibility Audit finds right away, not just see it.
Where will this go?
Pick the destination first:
- Your own website: for content on your owned channels. Best for FAQs, knowledge articles, how-to guides, and competitor comparisons.
- External channels: for content distributed off-site. Best for social posts on LinkedIn, Reddit, or Quora, as well as video outlines.
The templates in the next step filter to those that fit the placement you picked.
Which template should I pick?
The available templates depend on the placement.
For your own website:
- FAQs: 4 to 6 short Q&A items in one piece (usually 5). Best for brands with low visibility scores that need to educate the models from scratch.
- Knowledge article: one longer piece, blog-style. Good for in-depth coverage of a topic.
- How-to guide: one longer step-by-step. Good for product use, setup, or workflows.
- Competitor comparison: balanced comparison content. Models reward brands that acknowledge competitors fairly while explaining where they win.
For External channels:
- Social post: post outlines tuned for LinkedIn, Reddit, and Quora, with recommended subreddits and platforms.
- Video outline: a structured outline for YouTube or TikTok, with talking points.
Which writing style should I pick?
Two options:
- AI-Optimized: authoritative, structured, cite-friendly. Written in the drier academic tone the models prefer. Best when LLM citation is the priority, and humans are unlikely to read the content directly.
- Brand voice: scrapes your site and mirrors its existing tone. Best when humans see the content, and you want it to feel on-brand.
The Recommended badge swaps based on the template you pick. FAQs and other owned-site templates flag AI-Optimized as Recommended. Social posts and video outlines flag Brand voice as Recommended.
What goes in Additional instructions?
The field is small, but it holds a lot. Use it to paste in:
- A brand and style guide
- Phrases to use or avoid
- New products, focus areas, or positioning shifts
- Anything you'd tell a human writer working on a first draft
What does Reference sources control?
By default, the generator only pulls from your own domain. Uncheck "Only reference [your-brand].com" to include third-party sources such as academic, industry, or news sites. Citing outside sources makes content feel more authoritative to the models.
Either way, competitors are never cited.
What happens after I hit Generate?
Generation takes about five to twenty minutes. The output includes citations (a credibility signal for the models). Treat the result as a strong first draft. Edit, refine, and publish, with a human in the loop.